The Coolest New Releases: 04/15 – 04/19

The Cool Material editors are hard at work handpicking the best new products and gear that release every week. Here you’ll find the most exciting selections from the world of style, EDC, and more.

This week we’ve picked out a highlight from the newly revamped Performance Remastered collection from Reigning Champ as well as a water repellent collared jacket from Finisterre’s newly released Summer Collection. We’ve also picked out an exclusive ashtray from cannabis lifestyle brand Houseplant. Seth Rogen’s Houseplant has teamed up with Gopuff to offer customers the chance to order gear like the Ashtray Set by Seth, Fliptop Lighter, and more. To celebrate the collaboration Houseplant designed a Gopuff ashtray that is only available through the online retailer.

Check out all of the coolest new product releases below.

The Tudor Black Bay 58 GMT

The handsome new GMT from Tudor sports a 39mm steel case with a striking black and burgundy bezel and sleek black face.

Buy $4600

Reigning Champ 4-Way Stretch Nylon Training Short 7"

Reigning Champ has reintroduced their performance line using all new materials like lighweight Cordura®, 4-Way Stretch Nylon, and Nylon Oxford.

Buy $90

Patagonia Fitz Roy Icon Trad Hat

It's hard to go wrong with a classic baseball cap, especially one from Patagonia. This new release is a perfect staple for beach trips this summer.

Buy $39

Buck Mason English Fresco Graduate Blazer

Buck Mason has released its beloved ivy style-inspired Graduate Suit in fresh new warm weather materials like this open-weave wool fresco from the 250 year old Fox Brothers mill in England.

Buy $598

Houseplant Exclusive Gopuff Glass Ashtray

The limited edition, retro-inspired glass ashtray from Houseplant is only available through Gopuff.

Buy $25

Finisterre Men's Daybreaker Jacket

Finisterre's Daybreaker Jacket is part of the brand's summer '24 release lineup and is made from recycled materials.

Buy $210

Alex Crane Ola Shirt in Moss Check

Alex Crane's Ola Shirt gets a fresh makeover with a new check pattern. Made from renewably-grown French linen, the new Check Collection is perfect for the summertime.

Buy $135

Omega Speedmaster Chronoscope Paris 2024 Watch

Omega is celebrating the countdown to the 2024 Olympic Games in Paris with a gorgeous new Speedmaster with a 43 mm case made from either stainless steel or 18K Moonshine Gold.

Buy $9800