Yema

Even the most dedicated watch enthusiasts much acknowledge that watch collecting can be a fool's errand.

Don't miss out on the red LED watch bandwagon because this horological segment is hot. Versions from Girard-Perregaux, Bulova, and Pulsar are now joined by French watchmaker Yema's LED Kavinsky. The brand launched France's first LED watch back in the '70s, and now the LED Kavinsky emerges from a collaboration…

Anyone who says you need to spend thousands of dollars on a premium brand name wristwatch to get quality and style clearly hasn't gotten his hands on a great microbrand timepiece. The world of excellent watches is deeper and wider than you'd expect, and microbrand watches are surging. What you…

In the world of men's watches, conventional wisdom says that Rolex is the king of wrist candy. And for good reason. Immensely reputable quality and some seriously impressive vintage provenance from coveted collectors' pieces have catapulted the brand to stratospheric heights. But what if you don't have the funds to…

YEMA's LED watches from the '70s might not be as renowned as the Bulova Computron, but they're no less stunning. Recently, the French watch brand has made a comeback via crowdfunding, and they've just reissued their 1970 LED watches in high style. These iconic timepieces emerged during the quartz watch…