Tag Heuer | Cool Material

TAG Heuer Link Up With Kith for a Redesign of Retro Formula 1 Watches

John A. Paradiso — Tue, 14 May 2024 13:50:53 +0000

In a groundbreaking move, TAG Heuer has teamed up with streetwear icon Kith to inject new life into their Formula 1 line from the ’80s. This partnership isn’t just about slapping logos together—it’s a genuine effort to merge automotive heritage with street-savvy style. Inspired by racing legend Jack Heuer’s innovations, the Formula 1 watches of […]

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The 10 Coolest New Watch Releases

Amos Kwon — Wed, 15 Nov 2023 15:44:20 +0000

The rumor that smartwatches, especially the Apple Watch, would destroy the watch industry were greatly exaggerated, as exemplified by the sheer number of new watch releases every year. The industry, as a whole, is growing every year, too, and it shows no sign of letting up. At this point, even watch nerds have to work […]

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Tag Heuer Rowing Blazers x Bamford “Yacht-Timer” Carrera

John A. Paradiso — Wed, 25 Oct 2023 14:04:30 +0000

TAG Heuer, a brand synonymous with high-speed chronographs, delves into its rich history to bring us a horological masterpiece. The TAG Heuer x Rowing Blazers x Bamford Carrera Chronograph is a captivating fusion of vintage design and modern precision. This timepiece pays homage to the ’50s Yacht Timer, a quirky regatta stopwatch that captured attention […]

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2023 TAG Heuer Carrera Date 36mm Collection

Amos Kwon — Tue, 18 Apr 2023 14:19:49 +0000

You don’t have to be an auto racing fan to don a TAG Heuer Carrera, and you can even venture out into non-traditional colors on the dials of the new Carrera Date 36mm Collection. The smaller diameter is also more accommodating for those who don’t have wrists like John Cena. Four colors including sunray finished […]

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The Best Chronograph Watches, from $175 to $3,000

Amos Kwon — Tue, 07 Mar 2023 15:44:23 +0000

With all the utility one can get out of smartwatches and phones these days, few guys are using chronograph watches to time events and activities. Let’s face it, hardly anyone used chronographs to perform that function, anyway. But no smartwatch can possibly replace the level of mechanical interaction a chrono complication can provide, and then […]

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The Best Quartz Watches For When You Need Accuracy and Minimal Fuss

Amos Kwon — Wed, 08 Feb 2023 15:45:15 +0000

Quartz watches were once the juggernaut that nearly overtook the industry and upended the otherwise complacent watch world half a century ago. Their meteoric rise in the ’70s and ’80s took the world by storm thanks to accuracy, reliability, and virtually zero maintenance needs. The mechanical watch industry, 50 percent of which was Swiss dominated, […]

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TAG Heuer Formula 1 x Mario Kart Limited Editions

Amos Kwon — Thu, 03 Nov 2022 14:02:39 +0000

Swiss watch brand TAG Heuer is steeped in automotive racing history, both real and virtual. They’ve recently released two watches for a second collaboration with gaming giant Nintendo. The first watch is a Mario Kart F1 Chronograph that’s housed in a 44mm stainless steel case with a dial that’s all Mario goodness: the character at […]

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7 of the Most Affordable Watches From Luxury Brands

Amos Kwon — Tue, 25 Oct 2022 14:45:16 +0000

You just saw your company’s CEO wearing a gold Omega Constellation Globemaster that costs more than your car. That level of style and horological brilliance is enviable for sure, but there’s no way you’d be able to purchase a timepiece anywhere near that price point right now since it costs what you make in one […]

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TAG Heuer Monaco Special Edition

Amos Kwon — Fri, 03 Jun 2022 14:22:42 +0000

The original Heuer Monaco Calibre 11 is a legend. It actually qualified as one of the world’s first self-winding chronograph movements, and Steve McQueen made it famous during the filming of the Le Mans movie back in 1971. TAG Heuer has released a special edition Monaco to celebrate the Monaco Grand Prix. This dark horological […]

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TAG Heuer Connected Calibre E4 Smartwatch

Amos Kwon — Tue, 22 Feb 2022 15:16:32 +0000

As great as the Apple Watch is in terms of functionality and tech, no one will call it beautiful even in super-pricey Hermès guise. TAG Heuer wants to change all that (and more) with the new Connected Calibre E4 watch that looks like a traditional analog timepiece and also comes with the added bonus of […]

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Tag Heuer Aquaracer Professional 200

Amos Kwon — Wed, 26 Jan 2022 15:37:00 +0000

Tag Heuer launched a much-lauded new Aquaracer dive watch series last year, and 2022 kicks off with a new, smaller version known as the Aquaracer Professional 200. It’s downsized from 43mm to 40mm, so it should be accommodating for smaller wrists and in line with the trend of smaller diameter watches. The twelve-facet bezel is, […]

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Can’t Afford a Vintage Rolex? Buy One of These Instead

Amos Kwon — Tue, 21 Sep 2021 14:58:17 +0000

In the world of men’s watches, conventional wisdom says that Rolex is the king of wrist candy. And for good reason. Immensely reputable quality and some seriously impressive vintage provenance from coveted collectors’ pieces have catapulted the brand to stratospheric heights. But what if you don’t have the funds to plunk down several grand for […]

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TAG Heuer Monaco Titan Special Edition

Amos Kwon — Tue, 25 May 2021 13:49:19 +0000

The square-cased Heuer Monaco racing chronograph has earned its place in the pantheon of horology, worn by the famous Steve McQueen during his filming of Le Mans. Since then, TAG Heuer has issued numerous versions of its icon, the latest of which is called the Monaco Titan Special Edition. The new timepiece is a tribute […]

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TAG Heuer Carrera Porsche Chronograph

Amos Kwon — Wed, 10 Feb 2021 14:39:33 +0000

When two motorsports juggernauts like Porsche and TAG Heuer come together, you know something great will come of it. The new TAG Heuer Carrera Porsche Chronograph marks the first collaboration between the two, and it certainly won’t be the last. The timepiece is based on TAG Heuer’s Carrera Sport Chronograph design that celebrated the brand’s […]

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McQueen’s ‘Le Mans’ Heuer Monaco Headed to Auction

Amos Kwon — Fri, 30 Oct 2020 15:09:06 +0000

Aside from Sean Connery’s Rolex Submariner Reference 6538 worn in Dr. No, there is perhaps no other movie watch more iconic than Steve McQueen’s own Heuer Moncao worn in the 1971 film Le Mans. That same watch will head to auction in December, and expect it to command a serious price. The Heuer Monaco reference […]

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2020 Tag Heuer Monaco

Amos Kwon — Fri, 16 Oct 2020 14:15:48 +0000

The legendary square racing-themed Tag just got updated by the iconic brand Steve McQueen loved so much. It finally gets a real stainless steel bracelet after 20 years, and it’s a beaut. The brushed and polished links match the watch’s perfect chunkiness and terminate at a folding butterfly clasp with the Tag Heuer shield logo […]

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