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Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Of all Steve Jobs’s talents, it was his eye for design which intrigues us the most. If you agree, maybe skip the Walter Isaacson tome and pick up a copy of Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs. Ken Kocienda, a software engineer who worked at Apple during the final years of the Steve Jobs era, details what he saw about Jobs’s approach and how the small team created such iconic design. Kocienda spent fifteen years tinkering with UI concepts at Apple, and this book details the challenges that come with such a task at a company that values aesthetics and good design so highly. Any Steve Jobs fan or design nerd will enjoy tearing through this book.

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